Partnership forged for Mom’s Ville Housing Project in Bulacan

Published on 17 October 2024


MAKATI CITY – SHFC President and CEO Federico Laxa, Pulilan, Bulacan Hon. Mayor Maria Rosario Ochoa-Montejo, and AVECS Corporation President and CEO Celestino Baldonado signed a Memorandum of Understanding (MOU) to develop an eight-story condominium building on a 20,000-sqm site in Brgy. Peñabatan.

This partnership, signed on Wednesday between the local government unit (LGU), the private developer, and SHFC at the agency’s head office in Makati, focuses on developing the Mom’s Ville Ph. 1 HOAI that will benefit over 1,000 families.

SHFC Executive Vice President Atty. Junefe Payot and Support Cluster Senior Vice President Atty. Leo Deocampo were present to witness the event.

Additionally, in compliance with Executive Order No. 34 series of 2023, a Memorandum of Agreement and a supplementary Deed of Donation covering the project site were signed between SHFC and LGU Pulilan.

President Laxa underscored that this partnership is a significant milestone in SHFC’s efforts to ensure the success of the Pambansang Pabahay Para sa Pilipino (4PH) program—the flagship housing initiative of President Ferdinand R. Marcos, Jr.

Laxa voiced his confidence in the project’s implementation, highlighting support from the Department of Human Settlements and Urban Development, led by Secretary Jose Rizalino Acuzar.

During the signing ceremony, Ochoa-Montejo and Baldonado expressed their gratitude for being part of a project that aims to uplift the living conditions of Pulileños. Also present at the signing ceremony were SHFC 4PH Central Luzon Head Prandy Vergara, SHFC Bulacan Branch Manager Myrna Sipcon, Pulilan Municipal Legal Officer Atty. Gerard Emmanuel Tayao, and Mom’s Ville President Carolina Ruivivar.

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